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    Personal Brand Makeover - 1 Audio CD and Workbook

    Get the audio and workbook André uses during his daylong Personal Brand Makeover program and learn how to make the changes necessary to the way you present yourself to the world. Improve your marketability, attract new financial opportunities, and begin a lifelong process of attaining rewarding work and projects. 

    Most individuals need help with personal branding. We're typically too close to what we do to see the message we are communicating to others. This program will help you take concrete action that aligns you with your potential. Learn how to:

    • Understand what personal brand building is all about.
    • Eliminate current approaches that do not serve you.
    • Adopt strategies and approaches that produce the outcomes you desire.
    • Explore, develop, and decide on your most relevant branding issues.
    • Gauge hidden assets and opportunities.
    • Nail your category and pinpoint key phrases summarizing your brand position.
    • Make your brand authentic, consistent, and well-known.
    • Overcome self-sabotage and barriers.
    • Resolve inner conflict and any negative "shadow brand."
    • Leverage your personal brand to create better financial opportunities.
    • Create correspondence and marketing tools consistent with your branding decisions.
    • Focus your branding activities online.



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