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    Monday
    Oct292018

    Create Momentum

    Many do not understand the role that momentum plays in success, and failure. Put simply, successful people become more successful due to momentum, and those who are failing, continue to fail due to momentum. It’s why the rich get richer and the poor get poorer – they build on existing momentum, doing more of the same. To get going in the direction you desire, you must stop the momentum going in the wrong direction – and get it going in the right direction.

    Momentum is very important in business. Many entrepreneurs spend lots of time not recognizing momentum patterns they’re creating or extending. Business markets move so quickly, particularly powered by today’s technology, that in 18-24 months you can find yourself working on issues and in patterns that are no longer relevant. Even worse, your competitors may have been working on the right things and you appear irrelevant to the market. That’s where understanding the fundamentals of the business are important. Are revenues increasing? Are we increasing the number of customers? Do we have a sizable and growing pipeline or pool from which to grow revenues and profits? These and other metrics are key momentum indicators.

    If you’re wondering if you should make certain moves, where you should put your energy, the foundational question is: where do you want more momentum? Whether you are selling, managing people, engaged in product innovation or any other endeavor, what matters is that you deliberately take steps toward creating the momentum (which leads to results) that you desire. Then, the objective is to get those modest successes, which begin to create patterns of success.

    As you create successes, you’ll recognize how to get the next one, and the next one, and soon it becomes easier. Your apprehension goes away, you’re not self-conscious – or worried about mistakes and outside perceptions. Things that would have slowed others down, don’t slow you down. And in time, you develop a pattern of results.

    How can you get more energy into your business? How can you start to see a more successful pattern emerging? You must get deliberate about it. To improve your business, your organization, or your sales territory, work on creating momentum, now.

     

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